VISUAL IDENTITY - CHILLI BEANS
Rock in Rio — Pop-up Store
01 — Architectural concept
An immersive retail environment for Chilli Beans at Rock in Rio. Music, eyewear and spatial design come together in a pop-up store that translates the festival’s energy into a vivid brand experience.
Geometric display structures turn sunglasses into part of the installation. Colorful architectural graphics frame the space, while illuminated, faceted walls create a sculptural backdrop for the products and the people exploring them.
02 / CONCEPT & DESIGN
An immersive retail experience.
FROM CONCEPT TO REALITY
02 — Installation details
03 — The experience
BRANDING & ART DIRECTION / RETAIL EXPERIENCE / ROCK IN RIO
ROLE / Creative Direction, Concept Development & Retail Experience
04 — Product display / Retail design details
05 —Rock in Rio / Beyond the store experience
More than a retail space, the Chilli Beans pop-up was conceived as part of the Rock in Rio experience. Inspired by the energy
of the festival, the project brought together bold visual design, immersive displays, and the excitement of discovery, turning shopping
into another memorable moment of the event.
06 —Eyewear collection / Colors, shapes & styles
07 — Product details / Brand expression
09 / VISUAL IDENTITY & CREATIVE PROCESS
From idea to expression.
The concept was born from an unexpected moment at a museum in Madrid, where kaleidoscopic lenses transformed the way we experienced color, light, and perspective.
That visual discovery became the inspiration for the Chilli Beans pop-up at Rock in Rio. We translated the playful distortion of the kaleidoscope into an immersive retail environment, where architecture, color, and eyewear came together to create an experience beyond shopping.
10 — The inspiration / A kaleidoscope of perspectives
11 / FINAL RESULTS
12 — Award Ceremony / International Store Design Awards, New York, 2012
What began as a creative vision became an internationally recognized experience. The Chilli Beans pop-up store at Rock in Rio went on to receive
an award at the 41st Annual International Store Design Awards in New York, 2012, celebrating its innovative approach to retail design.
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© 2026 CARLOS PINHO