ART DIRECTION - GRAAU EYEWEAR
Brand Identity / Brand Identity
YEAR / 2025 ROLE / Creative Direction, Brand Identity & Art Direction
GRAAU Eyewear explores the relationship between nature, geometry, and contemporary design. A visual universe where organic inspiration meets architectural precision, transforming eyewear into a statement of identity.
The creative direction translates natural structures into a refined visual language. From the distinctive geometric signature to material details and art direction, every element reflects a balance between simplicity, sophistication, and character.
02 / CONCEPT & DESIGN
Nature shapes. Design defines.
03 — MoodBoard
04 — MoodBoard
05 —LOGO application
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