
01 — Hero image
EVENTS
Brand Experiences / Creative Direction / Events & Spatial Design
ROLE / Creative Direction, Event Concept & Art Direction
One shared ambition: to create memorable experiences.
From the energy of Mob Cruise to the imaginative universe of Melissa and the institutional celebration of CNA, each project explores how spaces can bring brands and people together.
Each experience begins with a unique concept, translated into spatial design, visual storytelling, and immersive environments. The creative approach combines brand identity, atmosphere, and audience engagement to transform events into meaningful moments.
02 / CONCEPT & DESIGN
Beyond events. Into experiences.

03 — MOB CRUISE

04 — MOB CRUISE

05 — TIME TO PARTY
09 / VISUAL IDENTITY & CREATIVE PROCESS
Different stories. Memorable experiences.
Every event tells a different story. For Melissa, we embraced imagination and fantasy, creating a visual universe inspired by an enchanting factory where every detail invited discovery.
For CNA's 50th anniversary, the creative approach focused on celebrating the brand's history and evolution, transforming five decades of achievements into a visual journey through time.
Two distinct concepts, connected by the same belief: great experiences turn brand stories into lasting memories.

10 — Melissa / The Enchantment Factory — Concept & Visual Identity
11 / FINAL RESULTS

12 — CNA 50 Years / Brand History & Timeline Installation

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